THE RUBRIC

Page experience & performance

Whether the page is usable once it arrives.

12 checks · 8% of the score

Checks 12 9% of 129
Weight 8% of the overall score
Share of score

Why it is weighted this way

The lightest category at 8%, deliberately. Performance is a real ranking input and a much smaller one than the industry implies. A fast page with nothing to say still has nothing to say.

What this category covers

  • Largest Contentful Paint
  • Interaction to Next Paint
  • Cumulative Layout Shift
  • Image sizing and lazy loading
  • Render-blocking resources
  • Mobile viewport and tap target sizing

Representative checks

A sample of what sits in this category, with how each one is decided and who is allowed to fix it. The full list of 129 lives in the product.

Check Method Fix
Largest Contentful Paint Shipped. Measured from field or lab data depending on availability. API Assist
Interaction to Next Paint Shipped. API Assist
Cumulative Layout Shift Shipped. Most commonly caused by images without dimensions, which is an Auto fix. API Auto
Images sized and lazily loaded below the fold The cheapest performance win on most sites. Rule Auto

What usually goes wrong

  • Images without width and height, which is the most common cause of layout shift
  • Render-blocking third-party scripts loaded before first paint
  • Fonts fetched from a third-party CDN, adding two cross-origin round trips before text appears
  • Tap targets too small or too close together on mobile

When these checks return unmeasured

A check in this category that cannot run is reported as unmeasured and counted in the denominator. It is never rounded up to a pass, which is the difference between a score that bounds its own claim and one that implies it examined everything.

  • Field data is unavailable for a low-traffic page, so only lab data exists
  • The third-party performance API was unavailable during the crawl

Where to start

  1. Add width and height to every image. Mechanical, and it usually fixes layout shift outright.
  2. Self-host fonts rather than fetching them at request time.
  3. Defer third-party scripts that do not need to run before first paint.

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