Crawld for nonprofits
The free scorecard is a complete diagnostic and costs nothing.
The situation
A site maintained by whoever has time, often on a hosted platform, usually with no budget line for search tooling and no in-house specialist.
Which findings dominate here
The product is the same product for every segment: one rubric, 129 checks, the same three outcomes. What changes is which findings do the damage.
Indexability and structure
The findings that matter most here are also the cheapest to fix, and most are Auto-capability: one correct answer, no judgement.
Trust signals
Organisation identity, contact details and sourced claims. Weighted heavily, and usually straightforward for a nonprofit to satisfy properly.
Platform constraints
Squarespace, Wix and similar have no content-write API, so findings arrive as instructions rather than changes. That is the honest ceiling.
What the loop looks like
Run the free scan, action the top findings by hand in the editor. For many organisations that is the entire useful engagement, and it is free.
Where this is a poor fit
There is no nonprofit pricing tier today. The free scorecard is genuinely free and uncapped in features. It is capped in pages.