Free to see the problem. Paid to fix it.
The diagnosis is free because a score you cannot verify is worthless to both of us. Remediation is what costs money, because remediation is what takes work.
One-time audit-to-merge cleanup. Pay once, keep the fixes forever.
Get startedWhat each tier includes
| Feature | Free | Remediation | Content-ops | Agency |
|---|---|---|---|---|
| Public scorecard: score, category breakdown, coverage | ✓ | ✓ | ✓ | ✓ |
| Full findings list, with evidence per page | ✓ | ✓ | ✓ | |
| Pages per crawl | 10 | Full site | Full site | Full site |
| Scans per domain | 1 / day | Unlimited | Unlimited | Unlimited |
| Ranked remediation plan | : | ✓ | ✓ | ✓ |
| Fix queue with reviewable diffs | : | ✓ | ✓ | ✓ |
| Re-measurement after delivery | : | ✓ | ✓ | ✓ |
| Scheduled re-scans | : | : | ✓ | ✓ |
| Content calendar and editor | : | : | ✓ | ✓ |
| Site memory and overlap detection | : | : | ✓ | ✓ |
| SEO Watchdog: up to 3 competitors | : | : | ✓ | ✓ |
| AI citation tracking per engine | : | : | ✓ | ✓ |
| Multiple sites | : | : | : | ✓ |
| White-label reports | : | : | : | ✓ |
What the free scan actually does
It is worth being precise, because "free scan" means very different things across this category. Crawld's free scorecard:
- Crawls up to 10 pages of public HTML and reports how many it found beyond that cap
- Runs the full 129-check rubric against what it retrieved
- Returns a score, a grade, all eight category scores, and the coverage behind them
- Tells you how many findings there are, free, without an address
- Holds the findings themselves behind a verified email
- Produces a share link that expires after 30 days and never unlocks the findings, whoever opens it
It does not write anything, and it is labelled advisory throughout, because it has no access to your repository or your CMS and therefore has never verified a build. If the scanner is unavailable, the scan fails and says so. There is no path that invents a grade.
Why remediation is priced separately
Producing an audit is cheap: it is a crawl and a rubric. Producing a change that builds, that a person can review as a diff, and that gets re-measured afterwards is where the cost sits. Pricing them together would mean charging everyone for work most people do not want.
The retainer exists for a different reason. A site that publishes does not stay fixed: new pages introduce new findings, and the overlap between your own posts grows quietly. Monitoring is the thing that has to be ongoing.